Taking Economics to the Feed

Created and posted educational content across TikTok and social media that makes economics actually feel relevant. From breaking down the Barbie Economy and how Mattel used machine learning and data strategy to build a cultural empire, to showing how Zara turns real time store data into product in weeks, the goal was always the same: take concepts students think are boring and connect them to things they already care about. Because if you can explain pricing strategy through a pink billboard or supply chain through a doll, you've got their attention.